early adopter /ˌɜː.li əˈdɒp.tər/ noun [ C ]
someone who is one of the first people to start using a new product, especially a new piece[piːs 台；条] of technology
（新产品，尤其是科技产品的）早期采用者
fall into the/sb's trap[træp 陷阱]
to make a mistake or get into a difficult situation by doing something or by trusting someone
【通过做某事或信任某人而犯错误或陷入困境】
落入陷阱
costly /ˈkɒst.li/ adjective (EXPENSIVE)
expensive, especially too expensive
昂贵的，值钱的
1.trap /træp/ noun (STH THAT PREVENTS ESCAPE【阻止逃跑的事物】)[ C ]
a device or hole for catching animals or people and preventing their escape
【捕捉动物或人并阻止他们逃跑的装置或洞】
陷阱；夹子；捕捉器
2.trap /træp/ noun (STH THAT PREVENTS ESCAPE【阻止逃跑的事物】)[ S ]
a dangerous or unpleasant situation which you have got into and from which it is difficult or impossible to escape
【一种危险或令人不快的情况，你已经陷入其中，并且很难或不可能逃脱】
圈套；诡计
Early Adopters Fall into a Costly Trap早期用户落入一个代价高昂的陷阱
try /traɪ/ sth out
to use something to discover if it works or if you like it
【用一些东西来发现它是否有效或者你是否喜欢它】
试用；试验；检验
cool /kuːl/ adjective (FASHIONABLE)informal
fashionable or attractive
【时髦的或有吸引力的】
时髦的；吸引人的；酷的
circle noun (GROUP)[ C ]
a group of people with family, work, or social connections[kəˈnekʃn 关系]
圈子；集团；界；阶层
latest /ˈleɪ.tɪst/ adjective [ before noun ]
newest or most recent or modern
【最新的、最近的或现代的】
最新的；最近的；最先进的
hot /hɒt/ adjective (CAUSING DISAGREEMENT)
hotter | hottest
used to describe a subject that causes a lot of disagreement or discussion
【用来描述引起很多分歧或讨论的话题】
（话题）热门的；有争议的
stare /steər/ verb [ I or T ]
to look for a long time with the eyes wide open, especially when surprised, frightened, or thinking
【睁大眼睛看很长时间，尤其是在惊讶、害怕或思考的时候】
（尤指惊讶、害怕或思考时）盯着看，凝视，注视
fascination /ˌfæs.ənˈeɪ.ʃən/ noun [ S or U ]
the fact of finding someone or something fascinating[ˈfæsɪneɪtɪŋ 迷人的]
【发现某人或某物令人着迷的事实】
入迷；着迷
tend /tend/ verb (BE LIKELY)[ I ]
to be likely to behave in a particular way or have a particular characteristic[ˌkærəktəˈrɪstɪk 特征]
【有可能以一种特定的方式行事或具有特定的特征】
倾向；易于；往往会
underestimate /ˌʌn.dəˈres.tɪ.meɪt/ verb (AMOUNT)[ I or T ]
to fail to guess or understand the real cost, size, difficulty, etc. of something
【猜不到或不理解某事的真正成本、大小、难度等】
低估；（对…）估计不足
temporary /ˈtem.pər.ər.i/ adjective
not lasting or needed for very long
【不持久的或不需要很长时间的】
短暂的；暂时的，临时的
pay /peɪ/ verb (BUY)[ I or T ]
paid | paid
to give money to someone for something you want to buy or for services provided
【给某人钱买你想买的东西或提供的服务】
付费；付酬；付出（代价）
way /weɪ/ noun (MANNER)[ S ]
the manner in which someone behaves or thinks, or in which something happens
【某人行为或思考的方式，或某事发生的方式】
（思维）风格；（行事）作风；（某事发生的）方式
Being among the first to try out a new piece of technology is cool. When you're the only member of your social circle with the latest hot device, people stare in fascination. However, people tend to underestimate the costs of this temporary coolness, which they pay in more ways than one.
成为第一批尝试一项新技术的人是很酷的。当你是你的社交圈中唯一一个拥有最新热门设备的人时，人们会着迷地盯着（你）。然而，人们往往低估了这种暂时的酷的代价，他们付出（代价）的方式不止一种。
frankly /ˈfræŋ.kli/ adverb
in an honest and direct way
【以诚实直接的方式】
坦率地，坦诚地
adoption /əˈdɒp.ʃən/ noun (STARTING TO USE)[ U ]
accepting or starting to use something new
【接受或开始使用新事物】
接受；采用；采纳
investment /ɪnˈvest.mənt/ noun [ C or U ]
the act of putting money, effort[ˈefət 精力], time, etc. into something to make a profit[ˈprɒfɪt 利润] or get an advantage[ədˈvæntɪdʒ 优势], or the money, effort, time, etc. used to do this
【把金钱、精力、时间等投入到某件事中以获得利润或优势的行为，或用来做这件事的金钱、精力、时间等】
投资（付诸金钱、努力、时间等以求得到利润或取得成就某事的有利条件）；投资物，投资额
version /ˈvɜː.ʃən/ noun [ C ]
a particular form of something that is slightly different from other forms of the same thing
【与同一事物的其他形式略有不同的特定形式】
版本；说法
ever /ˈev.ər/ adverb (AT ANY TIME)
at any time
在任何时候；从来
attempt /əˈtempt/ verb [ T ]
to try to do something, especially something difficult
【尝试做某事，尤指困难的事】
（尤指为完成难事而进行）努力，尝试，试图
recover /rɪˈkʌv.ər/ verb [ I or T ]
to get back something lost or spent
【找回丢失或花费的东西】
失而复得，重新得到，收回
cost /kɒst/ noun (MONEY SPENT)[ U ]
the amount of money needed to buy, do, or make something
【购买、生产或制作某物所需的金钱的数量】
价格；费用；成本
once /wʌns/ conjunction
as soon as, or from the moment when
【一旦…，或者从…】
一…就；一旦…就
1.purchase /ˈpɜː.tʃəs/ noun (BUYING)[ C ]
something that you buy
【你买的东西】
购买物
2.purchase /ˈpɜː.tʃəs/ noun (BUYING)[ C or U ]
the act of buying something
【买东西的行为】
购买，采购
safely /ˈseɪf.li/ adverb
in a safe way
安全地，平安地；可靠地，稳定地
cut /kʌt/ verb (REDUCE)[ T ]
to make something shorter, lower, smaller, etc.
【使某物更短、更低、更小等。】
减少；缩短；降低；削减
shift /ʃɪft/ verb (MOVE/CHANGE)[ I or T ]
to (cause something or someone to) move or change from one position or direction to another, especially slightly[ˈslaɪtli 轻微地]
【使（使某物或某人）从一个位置或方向移动或改变到另一个位置或方向，尤指轻微地】
（尤指略微地）移动；改变；转移
marketing /ˈmɑː.kɪ.tɪŋ/ noun [U] (JOB)
a job that involves[ɪnˈvɒlv 涉及] encouraging people to buy a product or service
【一项涉及鼓励人们购买产品或服务的工作】
促销；推销；营销
stage /steɪdʒ/ noun [C] (PART)
a part of an activity or a period of development
【活动或发展时期的一部分】
阶段；发展时期
iPhone[ˈaɪfəʊn]n.
苹果手机
drop /drɒp/ verb (LOWER)[ I or T ]
-pp-
to move to a lower level, or cause something to move to a lower level
【移动到较低的水平，或使某物移动到较低的水平】
（使）下降，（使）降低
release /rɪˈliːs/ noun (MAKING PUBLIC)[ U ]
the act of making something public or available for use
【使某物公开或可供使用的行为】
公开；公布；发布
Frankly speaking, early adoption is a bad investment. The earliest versions of devices are not only expensive, they are also the most expensive that those devices will ever be. Companies are attempting to recover the cost of production as fast as they can, and once the profits from early adopters' purchases are safely in their hands, they can cut the price and shift to the next marketing stage: selling the product to everyone else. This is why the cost of the original iPhone dropped about $ 200 only eight months after its release.
坦率地说，早期采用（新技术）是一项糟糕的投资。设备的最早版本不仅价格昂贵，而且也将是该设备一直以来最昂贵的（版本）。公司会试图尽快收回生产成本，一旦早期用户购买产品的利润稳定地掌握在他们手中，他们就可以降低价格，转移到下一个营销阶段：把产品卖给其他所有人。这就是为什么第一代苹果手机发布仅8个月后，费用就下降了200美元左右。
leap[liːp] into
跳进，跳入（引申义：采用）
risk /rɪsk/ verb [ T ]
to do something although there is a chance of a bad result
【尽管可能会有坏结果，但还是要做某事】
担…的风险，冒险干
catch /kætʃ/ on (BECOME POPULAR)
caught | caught
to become fashionable or popular
【变得时髦或流行】
变得流行；变得受欢迎
HD /ˌeɪtʃˈdiː/ adjective
abbreviation[əˌbriːviˈeɪʃn 缩写] for high-definition: used to describe a system for showing very clear pictures on a television or computer screen or for producing very clear sound
【高清（high definition）的缩写：用于描述在电视或计算机屏幕上显示非常清晰图像或产生非常清晰声音的系统】
高清晰度（high-definition的缩写）
high definition /ˌhaɪ def.ɪˈnɪʃ.ən/ noun [ U ]
(abbreviation high def)
a system for showing very clear pictures on a television or computer screen or for producing very clear sound
【一种在电视或电脑屏幕上显示清晰画面或产生清晰声音的系统】
高清晰度
DVD /ˌdiː.viːˈdiː/ noun [ C or U ]
abbreviation for digital[ˈdɪdʒɪtl 数字的] versatile[ˈvɜːrsətl 多功能的] disc[dɪsk 光盘] or digital video[ˈvɪdiəʊ 视频] disc: a disc used for storing and playing music, films, or information
【数字多功能光盘或数字视频光盘的缩写：用于存储和播放音乐、电影或信息的光盘】
DVD光盘（digital versatile disc 或 digital video disc的缩写）
format /ˈfɔː.mæt/ noun [ C or U ]
the way in which information is arranged[əˈreɪndʒd 排列] and stored on a computer
【在计算机上排列和存储信息的方式】
（计算机信息的）格式，制式
eager /ˈiː.ɡər/ adjective
wanting very much to do or have something, especially something interesting or enjoyable[ɪnˈdʒɔɪəbl 愉快的]
【非常想做某事或拥有某物，尤指有趣或令人愉快的事情】
热切的，渴望的
consumer /kənˈsjuː.mər/ noun [ C ]
a person who buys goods[ɡʊdz 商品] or services for their own use
【购买商品或服务供自己使用的人】
消费者；顾客；用户
player /ˈpleɪ.ər/ noun [ C ]
a machine for playing music, sound, or pictures
【播放音乐、声音或图片的机器】
播放机
discontinue /ˌdɪs.kənˈtɪn.juː/ verb [ T ] formal
to stop doing or providing something
【停止做某事或提供某物】
停止，中止
stuck with
被迫接受；无法摆脱；甩不掉；肩负
pricey /ˈpraɪ.si/ adjective informal
(also pricy)
pricier[ˈpraɪsiər] | priciest[ˌpraɪsiɪst]
expensive
价格高的，贵重的
sit /sɪt/ verb (POSITION)[ I usually + adv/prep ]
sitting | sat
to stay in one place for a long time and not be used
【长时间呆在一个地方而不被使用】
保持不动；闲置不用
dust /dʌst/ noun [ U ]
dry dirt[dɜːt 污垢] in the form of powder[ˈpaʊdə(r) 粉末] that covers[ˈkʌvə(r) 覆盖] surfaces inside a building, or very small dry pieces of soil[sɔɪl 土壤], sand[sænd 沙子], or other substances[ˈsʌbstəns 物质]
【以粉末形式覆盖建筑物内表面的干燥污垢，或非常小的干燥土壤、沙子或其他物质】
灰尘；尘土；沙土
Those who are first to leap into a new technology also risk wasting money and time on something that will never catch on. In 2006, HD DVDs, a new format for video, entered the market. A few eager consumers bought HD DVD players that were discontinued in early 2008. The early adopters were then stuck with pricey devices that just sat on their shelves collecting dust.
那些首先采用一项新技术的人也会冒着在永远不会流行的东西上浪费金钱和时间的风险。2006年，一种新的视频制式高清DVD进入市场。一些热切的消费者购买了2008年初停产的高清DVD播放机。随后早期的采用者甩不掉昂贵的设备——这些设备只能闲置在架子上收集灰尘。
resist /rɪˈzɪst/ verb[ T ]
to refuse to accept or be changed by something
【拒绝接受或被某事物改变】
抵制；阻挡；抗拒
temptation /tempˈteɪ.ʃən/ noun[ C or U ]
the wish to do or have something that you know you should not do or have
【希望做或拥有你知道不应该做或拥有的事物】
引诱；诱惑
typically /ˈtɪp.ɪ.kəl.i/ adverb
used when you are giving an average[ˈævərɪdʒ 一般的] or usual[ˈjuːʒuəl 通常的] example of a particular thing
【当你给出某一特定事物的一般或通常的例子时使用】
一般地；通常
imperfection /ˌɪm.pəˈfek.ʃən/ noun [ C or U ]
a fault[fɔːlt 缺点] or weakness[ˈwiːknəs 弱点]
【缺点或弱点】
缺点；缺陷；弱点
Microsoft[ˈmaɪkrəsɒft]n.
微软公司（全球知名的个人计算机软件主要厂商）
devoted /dɪˈvəʊ.tɪd/ adjective
extremely loving[ˈlʌvɪŋ 爱好…的] and loyal[ˈlɔɪəl 忠诚的]
【非常爱好且忠诚的】
挚爱的；忠实的，忠诚的
issue /ˈɪʃ.uː/ noun [C] (SUBJECT)
a subject or problem that people are thinking and talking about
【人们正在思考和谈论的主题或问题】
问题；议题
basically /ˈbeɪ.sɪ.kəl.i/ adverb
used when referring to the main[meɪn 主要的] or most important characteristic[ˌkærəktəˈrɪstɪk 特征] or feature[ˈfiːtʃə(r) 特点] of something
【用于指某物的主要或最重要的特征或特点】
基本上；从根本上讲
unpaid /ʌnˈpeɪd/ adjective
Unpaid work is work that you do without getting any money for it.
【没有报酬的工作是指你做的工作没有得到任何报酬。】
无偿的，免费的，没有报酬的
Another good reason to resist the early adoption temptation is that the first version of a product typically has imperfections. For example, when Microsoft's game machine, Xbox One, was first released in 2013, users immediately began to complain of problems. Devoted gamers worked to find and share solutions to these issues. Such problems are so common with new technology that early adopters are basically unpaid testers.
抵制早期使用诱惑的另一个好理由是，产品的第一个版本通常有缺陷。例如，当微软的游戏机Xbox One在2013年首次发布时，用户马上就开始抱怨存在的问题。忠实的游戏玩家努力寻找并分享这些问题的解决方案。这些问题在新技术中很常见，其结果就是早期的采用者基本上都是没有报酬的测试人员。
wave /weɪv/ noun [C] (LARGE NUMBER)
a larger than usual number of events of a similar, often bad, type, happening within the same period
【在同一时期内发生的类似（通常是坏的）类型的事件比平常多】
（常指坏事的）一波，一批，一阵
wait and see
to wait to discover what will happen
【等待发现将会发生什么】
等等看；等着瞧
So don't join the first wave of consumers who invest in the latest version of device; instead, wait and see.
所以，不要加入第一批投资最新版本产品的消费者；相反，要等等看。
标准范文:→→
unwise /ʌnˈwaɪz/ adjective
stupid and likely to cause problems
【愚蠢而且容易引起问题的】
愚蠢的；不明智的；不审慎的
launch /lɔːntʃ/ verb (BEGIN)[ I or T ]
to begin something such as a plan or introduce something new such as a product
【开始某事，如计划或介绍新事物，如产品】
启动，推出，发起，上市
overpriced /ˌəʊ.vəˈpraɪst/ adjective
too expensive
【太贵了】
过于昂贵的；价格太高的，定价过高的
cost /kɒst/ noun (MONEY SPENT)[ U ]
the amount of money needed to buy, do, or make something
【购买、生产或制作某物所需的金钱的数量】
价格；费用；成本
out of date adjective (FASHION)
If clothes, colours, styles, etc. are out of date, they are old and not fashionable[ˈfæʃnəbl 时髦的].
【如果衣服、颜色、款式等等过时了，那就是旧的、不时髦的。】
（衣服、颜色、样式等）过时的，不时兴的，陈旧的
imperfect /ɪmˈpɜː.fekt/ adjective (NOT PERFECT)
damaged, containing[kənˈteɪn 包含] problems, or not having something
【损坏的，有问题的或没有什么东西的】
有缺陷的，不完美的；不完全的
therefore /ˈðeə.fɔːr/ adverb
for that reason
【因为这个原因；因此】
因此，因而，所以
It is unwise to be early users of the latest devices. Firstly, the devices, when launched, are often overpriced because companies want to recover the cost quickly. Secondly, what you have bought can be out of date very soon. Finally, the devices are very likely to be imperfect. Therefore, don't be early adopters.
成为最新设备的早期用户是不明智的。首先，这些设备在推出时往往定价过高，因为公司希望快速收回成本。其次，你买的东西可能很快就会过时。最后，这些设备很可能不完美。因此，不要成为早期的采用者。
